In the context of food systems, transformation statements are concise expressions of desired change. They articulate a specific action ("do what"), a defined timeline ("by when"), the method of achieving it ("how"), and the underlying motivation ("why"). Essentially, they serve as a roadmap for shifting from the current state to a desired future state. A well-crafted transformation statement goes beyond mere aspirations; it embodies a commitment to measurable, actionable change. 

 

For example, rather than simply stating "reduce obesity," a transformation statement might declare, "To reduce childhood obesity, we will reduce sugar in food by 25% by 2030 by reformulating products." This statement provides clarity on the target, the timeframe, the strategy, and the ultimate goal, making it a robust tool for driving change. Moreover, it should adhere to SMART principles: Specific, Measurable, Achievable, Relevant, and Time-bound. This clarity is essential for accountability and for motivating stakeholders to work towards a shared objective. It moves the conversation from vague wishes to concrete actions that can be measured and evaluated.